Privacy Policy
Last updated: 31 July 2026
Ian Ross Fitness respects your privacy. This policy explains what personal information we collect, why we use it and the choices available to you.
Information we collect
When you request a free guide, apply for or book a Strong Start call, complete the Strong Over 50 Roadmap Calculator or submit a form on our website or through a Meta platform such as Facebook or Instagram, we may collect your name, email address, phone number and the information you choose to provide. Call application information can include your goal, main obstacle, intended start time, realistic weekly commitment and call preference. Roadmap Calculator information can include your age, height, weight, waist measurement, visually estimated body-fat range, training experience, available training time, general activity and estimated calorie intake.
How we use your information
We use your information to:
- send the guide or information you requested;
- send relevant fitness guidance and follow-up emails where you have consented;
- respond to enquiries, arrange appointments and send one reminder where a requested appointment has not yet been completed;
- calculate and review an indicative body-composition planning range and save that assessment with your enquiry in our private CRM; and
- understand and improve our website, advertising and services.
Our lawful basis
We generally rely on your consent when sending marketing emails. We may also process information where it is necessary to respond to your request or for our legitimate interests in operating and improving Ian Ross Fitness. You can withdraw consent at any time by using the unsubscribe link in an email or by contacting us.
Service providers
We use trusted providers to operate our website, forms, appointment booking, email delivery and advertising. These may include Netlify, Calendly, MailerLite and Meta. They process information on our behalf or under their own privacy terms, and information may be processed outside the United Kingdom with appropriate safeguards.
How long we keep information
We keep personal information only for as long as needed for the purposes described above, to meet legal obligations or until you unsubscribe or ask us to delete it, unless we have a lawful reason to retain it.
Your rights
Under UK data protection law, you may have the right to access, correct or delete your information, restrict or object to its use, and receive a portable copy. You may also withdraw consent and complain to the Information Commissioner's Office.
Cookies and website data
Our website and service providers may use essential cookies and limited analytics or advertising data. Your browser and the relevant platform settings provide controls for cookies and advertising preferences.
Contact us
For privacy questions or to exercise your rights, contact Ian Ross Fitness through the contact options on our website.