Personal training, practical nutrition and a clear plan for men over 50 — built around your life.
I rebuilt my health in my late fifties. Now I help men make steady progress at home or in the gym, without extreme diets or punishing workouts.
Five quick questions. Useful tips and your personalised starting point.
Choose email feedback, an optional call, or just view your summary. No pressure to join.
Coaching from £75/month. £129/month: Best fit for most people.
Eight short video guides to the coaching, food, training and support. Start with the question that matters to you.
Clear sessions matched to your ability, schedule and equipment.
Ordinary meals, useful protein and no crash-diet rules.
Foundation includes an emailed summary each month; the £129 and £199 plans add weekly reviews and adjustments.
Regular direct support begins with the £129 plan; Foundation is deliberately lower contact.
You do not need endless information or punishment. You need personal training that fits your ability, practical nutrition and regular adjustments based on what is actually happening.
Short guidance from Ian Ross · a short introduction
At 58, I was around 17½ stone and my health markers were heading in the wrong direction. I did not fix it with a fad. I changed the basics, stayed consistent and rebuilt my health.
My results are personal to me and are not a promise of identical outcomes. Your plan will be based on your starting point, health, lifestyle and goals.
You do not need more information. You need a plan you can follow, support when life gets in the way and sensible adjustments as you progress.
Explore your goals, what gets in the way and what fits your life. Useful tips appear as you answer, with optional fine-tuning afterwards.
Request personal suggestions by email, ask for a brief call, or simply view your personalised summary. The choice is yours.
See practical next steps based on your answers. If you request a reply, Ian will review them and contact you within one working day. No obligation to join.
Five core questions. Optional fine-tuning. No call unless you request one.
The programme begins with a clear baseline, builds repeatable habits and then progresses according to what your real results show.
Establish realistic training, food, steps and recovery targets around your current ability, equipment and diary.
Complete repeatable sessions, improve food awareness and remove the obstacles that usually cause stop-start progress.
Adjust training and nutrition from your logged results so strength, waist, weight and everyday fitness move in the right direction.
Your plan remains personal throughout. The 12-week structure explains the progression; it is not a promise of identical results.
Five questions about you. Useful advice as you go. A personal summary of how I could help—with optional fine-tuning if you want to go deeper.
Explore your starting point ↗Use the same planning tool included in the guide to estimate your current body-composition range, check your waist-to-height ratio and see an indicative window for reaching a leaner 15% goal while protecting useful muscle.
It is an indicative coaching estimate, not a diagnosis or a guaranteed completion date. When you submit your details and answers, Ian can review them without asking you to repeat everything.
Representative visual ranges only. Waist trend, weight, health and training history provide the more useful context.
A six-page visual guide with a practical first week, a gentle strength session to repeat when comfortable and a simple way to build balanced meals.
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You do not need to be fit before you get in touch. The Strong Start call is a relaxed way to discuss where you are now and what would help.
No. Your plan can be designed around home training, walking and the equipment you already have. A gym is optional.
That is completely fine. We start from your current level and build gradually. The plan is adapted to you, not the other way around.
No. You can start by message, there is no obligation to arrange a call, and if I do not think I am the right person to help, I will say so.
Often, yes, with suitable adjustments. We will discuss any concerns and, where appropriate, ask you to speak with your GP or another healthcare professional before beginning.
Start with the free quiz and choose email feedback, an optional call, or just your summary. Prefer to speak directly? You can book a Strong Start call below.
Brief qualification · Personal conversation · No pressure
I'm not a 25-year-old who's never had to struggle with any of this. I'm a man in his late fifties who did — and got out the other side.
I ran fitness clubs, studied Sport Studies and qualified as a coach—but knowledge alone did not make me immune to life getting busy.
Years in corporate sales meant long hours, relentless targets and too little headspace for my own health.
At around 17½ stone, my blood sugar, blood fats and blood pressure were all moving in the wrong direction.
Protein-rich food, resistance training and daily walking brought my weight to 82kg and moved the important health markers back towards normal.
My job isn't to get you stage-lean or chasing some extreme challenge. It's to build a body that's metabolically healthy and genuinely robust — one that keeps you strong, capable and well for decades. Here's what that looks like.
Weight matters, but blood sugar, blood pressure, blood fats and everyday energy tell the fuller story.
Progressive resistance work supports muscle, bones, balance and confidence in ordinary life.
Regular walking beats punishing cardio that you dread and eventually abandon.
Every option is built around your life, your kit and your starting point. The £129 monthly plan is the best fit for most people who want regular coaching contact and ongoing accountability.
You can find every workout and every diet online for free — and most men who go it alone still get stuck. You're not paying for information. You're paying for the accountability that keeps you consistent and the guidance that gets you through the plateaus — the two things that turn knowing what to do into actually doing it.
Foundation is £75 per month for a lower-contact service built around an initial three-month programme. The £129 plan is the best fit for most people who want weekly reviews, regular adjustments, direct support and a monthly video call. Premium at £199 adds a weekly live coaching session and priority daily contact.
Foundation has no weekly one-to-one calls. All monthly plans renew until cancelled.
£75 billed monthly, renewing until cancelled. “Three-Month” describes your initial programme, not a one-off purchase; coaching continues after month three.
The complete coaching package for sustainable fat loss, strength and better everyday health.
Maximum support, including live coaching and the option to train together in person.
Every plan includes an initial consultation, personalised training and nutrition, and Everfit tracking.
On smaller screens, swipe across to compare all three plans →
| Support included | Foundation£75/monthMore independentJoin Foundation | Best fit for most peopleOnline Coaching£129/monthWeekly accountabilityDiscuss Online | Premium 1-to-1£199/monthWeekly live coachingDiscuss Premium |
|---|---|---|---|
| Progress reviews | Monthly email | Weekly | Weekly |
| Messages & voice notes | — | ✓ | ✓ |
| Video form feedback | — | ✓ | ✓ |
| Video calls | — | Monthly | Weekly |
| Priority daily support | — | — | ✓ |
| Kent in-person option | — | — | ✓ |
All plans renew monthly until cancelled. Foundation’s initial programme covers three months, with continuation and appropriate updates afterwards.
For £54 more per month than Foundation, Online Coaching adds weekly reviews, direct coaching contact and form feedback.
You will not be left with a payment receipt and a complicated list of things to work out. I will guide you through each step personally.
I help you join Everfit and connect directly with me.
Sessions, demonstrations and targets are organised clearly.
Foundation includes appropriate programme updates and a written monthly summary. The £129 and £199 plans add weekly reviews and regular direct coaching contact.
Absolutely. You do not need previous lifting experience. We begin with the basics, build confidence first and progress at a pace that suits your body. There is no judgement and no assumed knowledge.
Very common, and not necessarily a barrier. Tell me about it in your first message so we can consider what is appropriate, and where needed I will work alongside your GP or physio.
No. Plenty of clients train at home with minimal kit — a couple of dumbbells or kettlebells and bands go a long way. If you do have a gym, even better. We build the plan around what you've got.
The whole programme is designed around a real, busy life. Most clients train two to three times a week for under an hour. Consistency beats intensity every time, and I'll help you make it fit.
After joining, I send you a personal invitation to Everfit, where your plan, exercise demonstrations and progress records are kept. Foundation includes appropriate programme updates and a written progress summary by email each month, without weekly one-to-one calls or weekly coaching reviews. The £129 and £199 plans add weekly reviews and regular direct message and voice-note support. If you are not confident with apps, I will help you get set up.
No. The research is clear that strength, fitness and metabolic health all respond well at any age — and I'm living proof that big changes are possible later in life. The best time to start was years ago. The second best time is now.
The honest version, starting with my own: real numbers from a real turnaround. No borrowed claims or unrealistic promises—only results I can document properly.
More protein and ordinary whole-food meals—without a short, restrictive diet.
Resistance work helped preserve muscle and rebuild everyday capability.
Walking created sustainable activity without punishing cardio sessions.
Weight, blood pressure and blood tests provided useful feedback—not judgement.
Start with five quick quiz questions and choose email feedback, an optional call, or just your summary. If you already know you want a conversation, book a Strong Start call.
No fads, no jargon. Just what actually works for the over-50 body — much of it learned the hard way.
The scales only tell part of the story. Here's what your blood test is really saying — and why it's the number worth chasing.
My own before-and-after, and the handful of changes that did the heavy lifting. Personal experience, not a prescription.
You don't need a complicated programme. A handful of foundational movements covers almost everything that keeps you capable.
Older bodies are less efficient at using protein — which means most men past 50 are eating too little of it.
A lot of daily walking turned into an accidental fitness experiment. Here's what all those steps actually did.
The most common thing I hear from new clients. Here's the truth, backed by the science and by my own results.
Start with the free five-question quiz, ask me a question directly, or book a Strong Start call. You can request email feedback instead of a call, and there is no obligation to join.
Answer five core quiz questions, with optional fine-tuning if you want to add more detail.
For a personal reply, enter your details and submit your request. A phone number is needed only if you request a call.
Your summary appears on screen. If you request contact, I will review your answers and respond within one working day by your chosen method.
If you have a quick question, message me directly. If you are ready to talk properly, answer the short questions and choose your appointment.
Ask Ian on WhatsApp →Answer questions and book a call →Phone or Google Meet · No payment · No pressure
